Automattic Partners with Perplexity to Revolutionize Web Search
Automattic, a leader in open-source software development, has entered into a strategic partnership with Perplexity, an AI-powered answer engine. This collaboration aims to transform how we access and interact with information on the web.
One of Automattic’s core values is the belief that access to knowledge, software, and media should be available to everyone, not just a select few. This partnership with Perplexity aligns perfectly with that vision. Perplexity offers a unique blend of search engine capabilities, an online encyclopedia, and AI-driven conversation tools, providing real-time, sourced, and footnoted answers to user queries.
As part of Perplexity’s Publishing Partners Program, WordPress.com content will now be included in Perplexity’s “Keep Exploring” section on their Discover pages. This means that articles from WordPress.com can appear in search results and Perplexity’s Discover feed, driving increased traffic to these sites. Additionally, if a WordPress.com article is part of a search result that generates advertising revenue for Perplexity, the content creator will be eligible for a share of that revenue.
Perplexity has already established partnerships with major media outlets like TIME, Der Spiegel, Fortune, The Texas Tribune, and Entrepreneur. By joining forces with Perplexity, WordPress.com’s extensive network of content creators gains a valuable opportunity to increase visibility and traffic. This collaboration also positions WordPress.com as a key provider of high-quality content for Perplexity’s innovative answer engine.
Automattic is committed to transparency and will share further details on the revenue-sharing process as the partnership evolves. Content creators will have the option to opt out of content sharing if they choose. Automattic’s dedication to experimentation and innovation ensures that this partnership will be continuously evaluated to align with its mission and serve the community effectively.
Automattic’s creed begins with the declaration, “I will never stop learning.” This partnership with Perplexity embodies that philosophy, promising mutual benefits: a cutting-edge answer engine with a rich pool of quality content and an opportunity for content creators to share in Perplexity’s success.
Stay tuned to WPEdition for more updates on this exciting partnership, which marks a significant step forward in democratizing access to information and enhancing the user experience.
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