How to Create a Squeeze Page in WordPress That Converts?
A squeeze page is a crucial tool in digital marketing designed to capture leads by collecting visitors’ email addresses. These pages focus on a single goal: to convert visitors into subscribers. Creating a high-converting squeeze page in WordPress requires a blend of compelling design, persuasive content, and strategic placement of elements. This guide will walk you through the steps to create an effective squeeze page in WordPress that converts.
Step 1: Choose the Right Tools
Primarily, select a WordPress theme that supports full-width layouts and is optimized for fast loading times. Many themes are designed specifically for landing pages and squeeze pages.
- Page Builder Plugin: Use a drag-and-drop page builder plugin like Elementor, Beaver Builder, or SeedProd. These plugins make it easy to create and customize squeeze pages without needing to code.
- Form Plugin: Install a form plugin like WPForms or Gravity Forms to create and manage your opt-in forms effectively.
Step 2: Install and Set Up Essential Plugins
Go to your WordPress dashboard, navigate to Plugins ⟶ Add New, and search for Elementor. Install and activate the plugin. Similarly, search for WPForms in the plugin repository, install, and activate it.
Step 3: Create a New Page
Go to Pages ⟶ Add New in your WordPress dashboard. Title your page (e.g., “Subscribe Now”). Click the “Edit with Elementor” button to start building your page using the drag-and-drop editor.
Step 4: Design Your Squeeze Page
Create a compelling headline that clearly states the benefit of subscribing. For example, “Get Exclusive Tips to Boost Your Business.”
Also, add a subheadline that provides more detail. For instance, “Join our newsletter and receive actionable insights directly to your inbox.”
- Opt-In Form: Use WPForms to create a simple form with fields for the visitor’s name and email address. Keep it minimal to reduce friction. Add a strong CTA button, such as “Subscribe Now” or “Get Started.” Ensure the button stands out with a contrasting color.
- Visuals: Use high-quality images or a short video to make your page visually appealing. Visuals should support your message and not distract from the CTA.
- Social Proof: Include testimonials from satisfied subscribers to build trust. Display the number of current subscribers if it’s impressive, to show social proof.
- Benefits and Incentives: Highlight the key benefits of subscribing in bullet points. Be specific about what the visitor will gain. Offer an incentive like a free eBook, checklist, or discount to encourage subscriptions.
Step 5: Optimize for Conversions
Use tools like OptinMonster to conduct A/B testing on different elements of your squeeze page. Test variations of headlines, CTAs, visuals, and form placements.
- Mobile Optimization: Ensure your squeeze page is fully responsive and looks great on all devices. Use Elementor’s responsive mode to preview and adjust the design for mobile and tablet views.
- Loading Speed: Optimize images and use caching plugins like WP Super Cache or W3 Total Cache to improve page loading speed. A fast-loading page reduces bounce rates and improves user experience.
Step 6: Integrate Email Marketing Service
Integrate your opt-in form with an email marketing service like Mailchimp, ConvertKit, or AWeber. WPForms and most form plugins offer easy integrations with these services. Set up automated welcome emails and follow-up sequences to engage new subscribers immediately after they sign up.
Read: How to Add Content Locking in WordPress
Conclusion
Creating a high-converting squeeze page in WordPress involves combining compelling content, strategic design, and powerful tools. By following these steps, you can build a squeeze page that effectively captures leads and grows your email list.
Remember to continually test and optimize your page to improve conversions and keep up with changing trends. A well-crafted squeeze page is a valuable asset in your digital marketing arsenal, driving engagement and growth for your business.
