The deal tracker

WordPress Acquisitions and Investments

Every acquisition, merger and investment in the WordPress ecosystem since 2006, in one ledger. Each deal links to its source and to the monthly edition that covered it.

Deals tracked
263
Acquisitions & mergers
224
Investments
39
Busiest year
2021 47 deals
Days since the last deal
March 2026
WordPress acquisitions, mergers and investments, newest first
DateAcquirer / InvestorAcquired / Invested inAmountCovered inSource
20262 dealsThe 2026 editions →
WP Engine WPackagist AcquisitionPlatform WP Engine takes over Outlandish's Composer mirror of WordPress.org plugins and themes, and keeps it free. Undisclosed March 2026 Source
WP Engine Big Bite AcquisitionAgency WP Engine buys the UK enterprise publishing agency and brings its engineers in-house for media products. Undisclosed January 2026 Source
202512 dealsThe 2025 editions →
CloudLinux Seahawk Media InvestmentAgency CloudLinux invests in the WordPress services agency a day after the WPBeginner Growth Fund said it had exited. Undisclosed November 2025 Source
Convesio PeachPay AcquisitionSaaS The host buys the WooCommerce checkout company to launch ConvesioPay; WooCommerce had invested in PeachPay in 2021. Undisclosed November 2025 Source
BloggersPassion WP Coupons AcquisitionPlugin Anil Agarwal buys the coupon plugin for affiliate marketers and launches a free version. Undisclosed September 2025 Source
CVC Capital Partners Namecheap InvestmentHosting WSJ reports CVC is buying a majority stake in the registrar and EasyWP host; founder Richard Kirkendall keeps a large stake. $1.5B valuation (reported) September 2025 Source
hosting.com Rocket.net AcquisitionHosting The managed WordPress host joins hosting.com, which will build its SaaS web hosting platform on Rocket.net technology. Undisclosed August 2025 Source
Automattic Clay AcquisitionSaaS Automattic buys the AI personal relationship manager to fold into its messaging products. Undisclosed June 2025 Source
World Host Group FastComet AcquisitionHosting The hosting consolidator adds the shared and managed WordPress host. Undisclosed April 2025 Source
WPBeginner Growth Fund aThemes AcquisitionTheme Awesome Motive's fund buys the maker of the Sydney and Botiga themes. Undisclosed April 2025 Source
WPFactory Extend-WP AcquisitionCompany WPFactory buys the Greek developer and its 19 premium WooCommerce plugins; the deal closed March 17. Undisclosed March 2025 Source
Joost de Valk and Marieke van de Rakt Post Status AcquisitionMedia The Yoast founders buy Post Status from Cory and Lindsey Miller and plan a nonprofit to own it. Undisclosed January 2025 Source
Kestrel 99w's WooCommerce extensions AcquisitionPlugin Kestrel adds the UK developer's portfolio of WooCommerce extensions. Undisclosed January 2025 Source
group.one GTmetrix AcquisitionSaaS group.one buys the website performance testing and monitoring service. Undisclosed January 2025 Source
202418 dealsThe 2024 editions →
WPExperts Advanced File Manager AcquisitionPlugin WPExperts buys the file manager plugin, with over 100,000 installs, from Modal Web. Undisclosed December 2024 Source
Automattic WPAI AcquisitionCompany Automattic buys the maker of CodeWP and AgentWP; its founders join to work on AI for WordPress. Undisclosed December 2024 Source
Automattic Harper AcquisitionCompany Automattic buys the open-source, privacy-first grammar checker and hires its creator Elijah Potter. Undisclosed November 2024 Source
Karma Ventures, G+D Ventures, Emilia Capital Patchstack InvestmentSaaS The WordPress vulnerability research and protection company raises its Series A; Joost de Valk joins the board. $5M Series A September 2024 Source
E2M Solutions WPLift AcquisitionMedia The white-label agency buys the WordPress blog two years after its last sale. Undisclosed September 2024 Source
WP Engine NitroPack AcquisitionSaaS WP Engine buys the site speed optimization service, which also serves non-WordPress sites. Undisclosed July 2024 Source
Awesome Motive BuddyBoss AcquisitionCompany Awesome Motive buys the BuddyPress-based community and learning platform. Undisclosed July 2024 Source
Kestrel CheckoutWC AcquisitionPlugin Kestrel buys the WooCommerce checkout plugin and hires its founder Clifton Griffin to keep leading it. Undisclosed July 2024 Source
All in One SEO LowFruits AcquisitionSaaS Awesome Motive's AIOSEO buys the keyword research tool, which keeps running on its own. Undisclosed May 2024 Source
Caseproof AccessAlly AcquisitionPlugin The MemberPress maker buys the LMS and membership plugin. Undisclosed April 2024 Source
PublishPress Logtivity AcquisitionSaaS PublishPress buys the hosted activity log service for WordPress. Undisclosed April 2024 Source
Rymera Web Co AdTribes AcquisitionCompany Rymera adds the maker of the Product Feed Pro plugin for WooCommerce. Undisclosed April 2024 Source
Automattic Beeper AcquisitionPlatform Automattic buys the multi-network chat app that fought Apple over iMessage on Android, and merges it with Texts. $125M (reported) April 2024 Source
Knit Pay 2 plugins from Sayan Datta AcquisitionPlugin Knit Pay takes over the UPI QR Code and Razorpay Payment Links plugins for WooCommerce. Undisclosed March 2024 Source
Kestrel 7 plugins from Barn2 AcquisitionPlugin The new company from SkyVerge's founders makes its first buy as Barn2 narrows its catalog. Undisclosed March 2024 Source
OptinMonster Beacon AcquisitionSaaS Awesome Motive's OptinMonster buys the lead magnet creation tool. Undisclosed February 2024 Source
group.one Termly AcquisitionSaaS group.one buys the consent and policy SaaS, which ships its own WordPress cookie consent plugin. Undisclosed January 2024 Source
NerdPress Optimize Database after Deleting Revisions AcquisitionPlugin NerdPress adopts the closed database cleanup plugin and patches it back onto WordPress.org. Undisclosed January 2024 Source
202324 dealsThe 2023 editions →
NerdPress Grow Social and Grow Social Pro AcquisitionPlugin Mediavine sells its social sharing plugins to the WordPress support company, which renames them Hubbub. Undisclosed December 2023 Source
team.blue Really Simple Plugins AcquisitionCompany team.blue buys the maker of Really Simple SSL and the Complianz cookie consent plugin. Undisclosed December 2023 Source
Automattic Texts.com AcquisitionPlatform Automattic buys the all-in-one messaging app; founder Kishan Bagaria becomes its head of messaging. $50M October 2023 Source
Awesome Motive Imagely AcquisitionCompany Awesome Motive buys NextGEN Gallery, Envira Gallery, Soliloquy and the Photocrati theme. Undisclosed October 2023 Source
Rymera Web Co Visser Labs AcquisitionCompany Rymera buys the long-standing WooCommerce extension developer. Undisclosed October 2023 Source
WPBeginner Growth Fund Seahawk Media InvestmentAgency Awesome Motive's fund backs the white-label WordPress services agency; it exited in November 2025. Undisclosed October 2023 Source
group.one BackWPup and 2 other Inpsyde plugins AcquisitionPlugin group.one buys BackWPup, Adminimize and Search & Replace from Inpsyde. Undisclosed August 2023 Source
Barn2 WooCommerce Product Tabs AcquisitionPlugin Barn2's first acquisition: WPConcern's product tab manager. Undisclosed July 2023 Source
group.one Rank Math AcquisitionPlugin group.one buys the fast-growing SEO plugin; its founders stay to run it. Undisclosed May 2023 Source
Emilia Capital WPCS InvestmentSaaS Yoast's founders invest in the Amsterdam multi-tenant WordPress platform, after a 2021 seed led by Arches Capital. Undisclosed May 2023 Source
Rymera Web Co WC Vendors AcquisitionPlugin The Wholesale Suite maker buys the WooCommerce multivendor marketplace plugin. Undisclosed May 2023 Source
Caseproof WishList Products AcquisitionCompany The MemberPress maker buys the company behind WishList Member and CourseCure. Undisclosed May 2023 Source
One Equity Partners Liquid Web AcquisitionHosting The private equity firm buys Liquid Web, with Nexcess and StellarWP, and forms holding company CloudOne Digital. Undisclosed April 2023 Source
WPExperts Payment Plans WC AcquisitionPlugin WPExperts buys the WooCommerce installment payments plugin from SG Web Partners. Undisclosed April 2023 Source
LearnDash Real Big Plugins' LearnDash add-ons AcquisitionPlugin LearnDash takes over Gradebook and the Slack, Mailchimp and ConvertKit integrations. Undisclosed April 2023 Source
WPExperts Change wp-admin Login AcquisitionPlugin WPExperts buys the login URL plugin from Nuno Morais Sarmento. Undisclosed March 2023 Source
Automattic ActivityPub for WordPress AcquisitionPlugin Automattic buys Matthias Pfefferle's plugin and hires him, a step toward WordPress in the fediverse. Undisclosed March 2023 Source
MonetizeMore Advanced Ads AcquisitionPlugin The ad optimization company buys the WordPress ad management plugin. Undisclosed March 2023 Source
Awesome Motive WP101 AcquisitionMedia Awesome Motive buys the WordPress video tutorial library long licensed to hosts. Undisclosed February 2023 Source
Caseproof MemberMouse AcquisitionPlugin The MemberPress maker buys a rival membership plugin and keeps it as a separate product. Undisclosed February 2023 Source
WPExperts Open Graph and Twitter Card Tags AcquisitionPlugin WPExperts buys the 12-year-old social metadata plugin, active on about 80,000 sites. Undisclosed February 2023 Source
Awesome Motive Thrive Themes AcquisitionCompany Awesome Motive buys the maker of Thrive Architect, Thrive Leads and the Thrive Suite. Undisclosed January 2023 Source
Awesome Motive Duplicator AcquisitionPlugin Awesome Motive buys the backup and migration plugin, with over 1 million installs. Undisclosed January 2023 Source
202228 dealsThe 2022 editions →
PublishPress (TaxoPress) Tag Groups AcquisitionPlugin Christoph Amthor hands his taxonomy display plugin to TaxoPress. Undisclosed October 2022 Source
PublishPress MetaSlider AcquisitionPlugin PublishPress buys the slider plugin, with 700,000 installs, and MetaSlider Lightbox from Extendify. Undisclosed September 2022 Source
Automattic GridPane InvestmentHosting Automattic takes a strategic stake in the WordPress server control panel for agencies. Undisclosed September 2022 Source
Emilia Capital Atarim InvestmentSaaS Yoast's founders lead the first funding round of the visual collaboration tool for agencies, with angels. Undisclosed September 2022 Source
Themeisle (CodeinWP) WPShout AcquisitionMedia Themeisle buys the WordPress tutorial site; in 2024 it folded CodeinWP into WPShout. Undisclosed September 2022 Source
Rocketgenius Gravity Flow and Gravity Experts AcquisitionPlugin The Gravity Forms maker buys the workflow add-on and its custom development service. Undisclosed August 2022 Source
DigitalOcean Cloudways AcquisitionHosting DigitalOcean agrees to buy the managed cloud host, popular for WordPress, for cash, part of it paid over 30 months. $350M August 2022 Source
Undisclosed buyer WPLift AcquisitionMedia Daan Tol, who bought it for $205,000 in 2016, sells the long-running WordPress blog for $160,000. $160K July 2022 Source
The Events Calendar (StellarWP) WP Conference Schedule AcquisitionPlugin Equalize Digital sells its conference agenda plugin, its first exit. Undisclosed July 2022 Source
SiteCare Maintainn AcquisitionAgency SiteCare buys WebDevStudios' WordPress maintenance and support business. Undisclosed July 2022 Source
team.blue Raidboxes AcquisitionHosting The European hosting group buys the German managed WordPress host. Undisclosed June 2022 Source
Awesome Motive WP Charitable AcquisitionPlugin Awesome Motive buys the donation and fundraising plugin. Undisclosed June 2022 Source
Arryved Craftpeak AcquisitionAgency The point-of-sale company buys the builder of WooCommerce storefronts for craft breweries. Undisclosed June 2022 Source
Elementor Strattic AcquisitionHosting The page builder buys the static and headless WordPress host to move further into hosting. Undisclosed June 2022 Source
WP Engine 5 plugins from Delicious Brains AcquisitionPlugin WP Engine buys ACF, WP Migrate, WP Offload Media, WP Offload SES and Better Search Replace. Undisclosed June 2022 Source
Automattic InstaWP InvestmentSaaS Automattic invests in the instant WordPress staging and sandbox service. Undisclosed May 2022 Source
Groundhogg HollerBox AcquisitionPlugin The WordPress CRM and marketing automation plugin adds the popup and lead capture plugin. Undisclosed May 2022 Source
Newfold Digital YITH AcquisitionCompany Newfold buys one of the largest independent sellers of WooCommerce plugins. Undisclosed March 2022 Source
WPExperts Password Protected AcquisitionPlugin WPExperts buys the plugin that locks a whole site behind one password. Undisclosed March 2022 Source
Newfold Digital Hostopia Australia AcquisitionHosting Newfold agrees to buy Deluxe's Australian hosting business, about 50,000 small business customers. $23M (reported) March 2022 Source
WPConcern Coming Soon & Maintenance Mode Page AcquisitionPlugin WPConcern buys WebFactory's coming-soon and maintenance mode plugin. Undisclosed March 2022 Source
WPExperts Post SMTP AcquisitionPlugin WPExperts buys the email delivery plugin, used on 300,000 sites, from Yehuda Hassine. Undisclosed February 2022 Source
TrustedLogin 2 plugins from Drew Jaynes AcquisitionPlugin TrustedLogin adopts Remove Dashboard Access and Support Me as free plugins. Undisclosed February 2022 Source
Howard Development & Consulting MasterWP AcquisitionMedia Rob Howard's agency takes over the WordPress business newsletter from its founders. Undisclosed February 2022 Source
Cornershop Creative Wired Impact's client services AcquisitionAgency The nonprofit agency takes on Wired Impact's hosting, maintenance and retainer clients. Undisclosed February 2022 Source
Strattic WP2Static AcquisitionPlugin The static WordPress host buys the open-source static site generator plugin and plans a WordPress.org relaunch. Undisclosed February 2022 Source
WPExperts Login Designer AcquisitionPlugin Rich Tabor sells his login page customizer, the first of several WPExperts plugin buys. Undisclosed January 2022 Source
Automattic Clipisode AcquisitionSaaS Automattic buys Brian Alvey's video messaging startup, which shuts down its social video platform. Undisclosed January 2022 Source
202147 dealsThe 2021 editions →
WP Engine Frost AcquisitionTheme WP Engine buys Brian Gardner's block theme and releases it free as an open-source project. Undisclosed December 2021 Source
Liquid Web Modern Tribe AcquisitionAgency Liquid Web buys the agency itself, ten months after taking its Events Calendar products; it keeps running independently. Undisclosed November 2021 Source
GoDaddy Pagely AcquisitionHosting GoDaddy buys the pioneer of managed WordPress hosting to build a WooCommerce SaaS product. Undisclosed November 2021 Source
Automattic (Jetpack) WPScan AcquisitionCompany Automattic buys the WordPress vulnerability database and scanner, which already powered Jetpack Scan. Undisclosed November 2021 Source
Brainstorm Force ProjectHuddle AcquisitionPlugin The Astra maker buys the client feedback and design review plugin. Undisclosed October 2021 Source
Themeisle WP Landing Kit AcquisitionPlugin Themeisle buys the domain-mapping plugin for landing pages. Undisclosed September 2021 Source
Keanan Koppenhaver WP Pusher and Branch AcquisitionPlugin Peter Suhm sells his Git deployment plugin and WordPress CI service to focus on Reform. Undisclosed September 2021 Source
Awesome Motive Sandhills Development products AcquisitionCompany Pippin Williamson sells Easy Digital Downloads, AffiliateWP, WP Simple Pay and Sugar Calendar to Awesome Motive. Undisclosed September 2021 Source
Liquid Web (StellarWP) LearnDash AcquisitionPlugin Liquid Web adds the leading WordPress LMS plugin to StellarWP. Undisclosed September 2021 Source
WooCommerce SomewhereWarm AcquisitionCompany WooCommerce brings in the team behind Product Bundles, Composite Products and Gift Cards. Undisclosed September 2021 Source
Jetpack (Automattic) Social Image Generator AcquisitionPlugin Jetpack buys the plugin that generates social share images, to build it into Jetpack. Undisclosed September 2021 Source
WP White Security Advanced noCaptcha & Invisible Captcha AcquisitionPlugin The security plugin maker's first acquisition; the plugin was later renamed CAPTCHA 4WP. Undisclosed September 2021 Source
Automattic Frontity AcquisitionCompany The team behind the React framework for headless WordPress joins Automattic to work on Gutenberg. Undisclosed August 2021 Source
Newfold Digital Yoast AcquisitionCompany The Bluehost owner buys the maker of Yoast SEO, one of WordPress's most installed plugins. Undisclosed August 2021 Source
Automattic Titan InvestmentSaaS Automattic's largest investment to date values the business email startup at $300M; Titan supplies WordPress.com email. $30M August 2021 Source
Honors WP Immerseus AcquisitionCompany The LearnDash add-on marketplace first buys seven Immerseus plugins, then the whole company. Undisclosed August 2021 Source
Mode Effect Amplify Plugins AcquisitionCompany The WooCommerce agency takes over the WooCommerce extension maker. Undisclosed July 2021 Source
PublishPress Organize Series AcquisitionPlugin PublishPress adopts the plugin for grouping posts into series. Undisclosed July 2021 Source
LionSher Technologies 6 plugins from Lever Technology AcquisitionPlugin LionSher buys PDF Embedder, Google Apps Login and four related plugins. Undisclosed July 2021 Source
Automattic Pocket Casts AcquisitionPlatform Automattic buys the podcast app from its public-radio owners, including NPR; its co-founders stay to lead it. Undisclosed July 2021 Source
AuthLab Crowdfundly InvestmentSaaS The WPManageNinja parent invests in the fundraising platform and its founder joins Crowdfundly's board. Undisclosed July 2021 Source
SoftBank Vision Fund 2 Pantheon InvestmentHosting Vision Fund 2 alone funds the WordPress and Drupal host's round, valuing it at over $1B. $100M Series E July 2021 Source
Awesome Motive SearchWP AcquisitionPlugin Jon Christopher sells the premium site-search plugin to Awesome Motive. Undisclosed July 2021 Source
Infinite Uploads Tuxedo Big File Uploads AcquisitionPlugin Infinite Uploads takes over the large-file upload plugin, relaunched as Big File Uploads. Undisclosed June 2021 Source
Extendify EditorsKit AcquisitionPlugin Extendify adopts the popular block editor toolkit plugin. Undisclosed June 2021 Source
Automattic Day One AcquisitionPlatform Automattic buys the encrypted journaling app; founder Paul Mayne and his team stay on. Undisclosed June 2021 Source
Awesome Motive Plugin Rank AcquisitionSaaS Awesome Motive buys Iain Poulson's tool for tracking plugin rankings in WordPress.org search. Undisclosed June 2021 Source
Delicious Brains Advanced Custom Fields AcquisitionPlugin Elliot Condon sells ACF, one of WordPress's most used developer plugins, after a decade as its sole developer. Undisclosed June 2021 Source
Liquid Web (StellarWP) IconicWP AcquisitionCompany The WooCommerce plugin maker joins Liquid Web's software group, launched as StellarWP. Undisclosed June 2021 Source
Cory Miller Post Status AcquisitionMedia Brian Krogsgard sells his remaining half of the WordPress business publication to partner Cory Miller. Undisclosed May 2021 Source
HostPapa Rocket.net InvestmentHosting HostPapa makes Rocket.net the first company in its accelerator program with a strategic investment. $1.1M (reported) May 2021 Source
Liquid Web GiveWP (Impress.org) AcquisitionPlugin Liquid Web buys the leading WordPress donation plugin and its company, Impress.org. Undisclosed May 2021 Source
PublishPress Post Expirator AcquisitionPlugin PublishPress takes over the post-scheduling plugin, later renamed PublishPress Future. Undisclosed May 2021 Source
Howard Development & Consulting Understrap AcquisitionTheme Rob Howard's agency buys the Underscores-plus-Bootstrap starter theme framework. $50K (reported) May 2021 Source
group.ONE WP Media AcquisitionCompany The one.com parent buys the French maker of WP Rocket, Imagify and RocketCDN, which keeps running as its own brand. Undisclosed April 2021 Source
iThemes Kadence WP AcquisitionCompany iThemes buys the maker of the Kadence theme and Kadence Blocks and makes it its theme platform; both later sit under StellarWP. Undisclosed April 2021 Source
Alpha Particle and Flowspoke Kanban for WordPress AcquisitionPlugin Two small consultancies buy the project-board plugin for $15,000. $15K April 2021 Source
Automattic (WooCommerce) PeachPay InvestmentSaaS WooCommerce invests in the one-click checkout startup for WooCommerce stores; terms were not disclosed. Undisclosed April 2021 Source
InMotion Hosting RamNode AcquisitionHosting InMotion, through its Web Ventures arm, adds the VPS and cloud host RamNode. Undisclosed March 2021 Source
PublishPress Simple Tags AcquisitionPlugin PublishPress takes over the long-running tagging plugin and relaunches it as TaxoPress. Undisclosed March 2021 Source
Newfold Digital Endurance Web Presence and Web.com MergerHosting Clearlake completes its Endurance buyout and combines it with Web.com as Newfold Digital, owner of Bluehost and HostGator. Undisclosed February 2021 Source
Automattic (WPVIP) Parse.ly AcquisitionSaaS WordPress VIP buys the publisher analytics company, Automattic's first large enterprise software acquisition. Undisclosed February 2021 Source
BlackRock, Wellington, Alta Park Automattic InvestmentCompany A primary round in common stock; ICONIQ and Aglae also took part. A $250M buyback at a $7.5B valuation followed in August. $288M February 2021 Source
WP Buffs WP EZI AcquisitionAgency WP Buffs' first acquisition: the Australian maintenance service and its care-plan customers. $50K (reported) January 2021 Source
Liquid Web The Events Calendar AcquisitionPlugin Liquid Web buys Modern Tribe's events plugin line and its product team, the start of its WordPress software push. Undisclosed January 2021 Source
Patchstack ThreatPress AcquisitionCompany WebARX, soon renamed Patchstack, buys the WordPress security firm and its vulnerability database; its founder runs Patchstack's database. Undisclosed January 2021 Source
202024 dealsThe 2020 editions →
Automattic MailPoet AcquisitionPlugin Automattic buys the email marketing plugin and its 11-person team to join WooCommerce. Undisclosed December 2020 Source
WPDeveloper Disable Comments AcquisitionPlugin WPDeveloper buys Samir Shah's plugin, used on more than a million sites, after it was offered for sale. Undisclosed November 2020 Source
Web.com Group Freeparking AcquisitionHosting Web.com buys New Zealand's largest domain and hosting provider, months before forming Newfold. Undisclosed November 2020 Source
WPBeginner Growth Fund Uncanny Owl InvestmentPlugin Syed Balkhi's fund takes a stake in the maker of the Uncanny Automator workflow plugin. Undisclosed November 2020 Source
Clearlake Capital Endurance International Group AcquisitionHosting Private equity buys the owner of Bluehost, HostGator and Constant Contact; it became part of Newfold Digital. $3B November 2020 Source
Data443 IntellyWP AcquisitionPlugin The data security company buys the Italian developer's plugin portfolio, with 157,000+ active installs. Undisclosed October 2020 Source
iThemes (Liquid Web) WPComplete AcquisitionPlugin A month after Restrict Content Pro, iThemes adds a course progress-tracking plugin. Undisclosed October 2020 Source
GoDaddy SkyVerge AcquisitionCompany GoDaddy buys the developer of 60+ WooCommerce extensions and the Jilt email platform. Undisclosed September 2020 Source
iThemes (Liquid Web) Restrict Content Pro AcquisitionPlugin Sandhills Development sells its membership plugin to iThemes, taking Liquid Web into memberships. Undisclosed September 2020 Source
Mario Peshev (Premium WP Support) WP-CRM System AcquisitionPlugin The DevriX founder buys a WordPress CRM plugin, entering a market alongside Jetpack CRM. Undisclosed August 2020 Source
PublishPress Advanced Gutenberg AcquisitionPlugin PublishPress takes over JoomUnited's block editor toolkit plugin. Undisclosed August 2020 Source
MotoPress Gutenix AcquisitionTheme MotoPress buys a block-focused multipurpose theme and its ZeGuten blocks plugin, its first acquisition. Undisclosed August 2020 Source
Angry Creative Pragmatic AcquisitionAgency The Swedish WooCommerce agency buys and merges with one of the UK's best-known WordPress agencies. Undisclosed July 2020 Source
Awesome Motive Smash Balloon AcquisitionPlugin The maker of social media feed plugins joins Awesome Motive's portfolio. Undisclosed June 2020 Source
Yoast Duplicate Post AcquisitionPlugin Yoast buys the popular post-cloning plugin and hires its creator, Enrico Battocchi. Undisclosed June 2020 Source
WPDeveloper EmbedPress AcquisitionPlugin WPDeveloper announces its purchase of the embedding plugin from Steve Burge's team. Undisclosed May 2020 Source
Automattic New Vector InvestmentCompany Strategic investment in the company behind the Matrix open standard for decentralised chat. $4.6M May 2020 Source
K Fund, Automattic Frontity InvestmentCompany Seed round for the React framework for headless WordPress; Automattic later bought it in 2021. EUR 1M April 2020 Source
Watchful XCloner AcquisitionPlugin The site management platform adopts a decade-old backup plugin with over 40,000 users. Undisclosed April 2020 Source
David Vongries Kirki Customizer Framework AcquisitionPlugin The Page Builder Framework owner takes over the theme toolkit, used on 400,000+ sites, from Ari Stathopoulos. Undisclosed April 2020 Source
Web Ventures (InMotion Hosting) Sprout Invoices AcquisitionPlugin Second WordCamp Miami deal for InMotion's arm: Dan Cameron's invoicing plugin. Undisclosed February 2020 Source
Web Ventures (InMotion Hosting) weForms AcquisitionPlugin InMotion's investment arm buys weDevs' form builder, announced at WordCamp Miami. Undisclosed February 2020 Source
Lightspeed Venture Partners Elementor InvestmentPlugin First institutional round for the page builder, then used on more than 4 million sites. $15M February 2020 Source
Awesome Motive All in One SEO AcquisitionPlugin Awesome Motive buys Semper Plugins and its SEO plugin, then on more than 2 million sites. Undisclosed February 2020 Source
201918 dealsThe 2019 editions →
Web Ventures (InMotion Hosting) Elegant Marketplace AcquisitionMarketplace InMotion's investment arm buys the third-party marketplace for Divi themes and add-ons. Undisclosed December 2019 Source
WPBeginner Growth Fund Rymera Web Co InvestmentCompany Equity stake in the maker of Wholesale Suite and Advanced Coupons, the fund's first of round two. Undisclosed December 2019 Source
BoldGrid W3 Total Cache AcquisitionPlugin InMotion's BoldGrid joins forces with W3 Edge and takes over one of the oldest caching plugins. Undisclosed November 2019 Source
BlogVault WP Remote AcquisitionSaaS BlogVault buys WP Remote from maekit and retires it in favour of its own site management tools. Undisclosed November 2019 Source
Salesforce Ventures Automattic InvestmentCompany Single-investor round valuing Automattic at $3B, three times its 2014 valuation. $300M Series D September 2019 Source
WP Desk ShopMagic AcquisitionPlugin The Polish WooCommerce plugin shop buys a marketing automation plugin and later rebuilds it. Undisclosed September 2019 Source
Liquid Web Nexcess AcquisitionHosting Liquid Web combines with the WooCommerce and Magento host Nexcess, which later becomes its WordPress brand. Undisclosed September 2019 Source
Automattic Tumblr AcquisitionPlatform Automattic buys Tumblr and about 200 staff from Verizon, which had paid $1.1B for it via Yahoo. under $3M (reported) August 2019 Source
Automattic Zero BS CRM AcquisitionPlugin Automattic buys the WordPress CRM plugin, later relaunched as Jetpack CRM. Undisclosed August 2019 Source
WP Engine Flywheel AcquisitionHosting WP Engine buys the designer-focused host, keeping the Flywheel brand and the Local app. Undisclosed June 2019 Source
Pantheon StagingPilot AcquisitionSaaS The WebOps host buys an automated update and visual regression testing service. Undisclosed May 2019 Source
Automattic Prospress AcquisitionCompany Automattic buys the maker of WooCommerce Subscriptions and AutomateWoo; the team joins WooCommerce. Undisclosed May 2019 Source
GoDaddy Sellbrite AcquisitionSaaS GoDaddy buys a multichannel listing tool to launch GoDaddy Marketplaces for small sellers. Undisclosed April 2019 Source
PublishPress Press Permit AcquisitionPlugin PublishPress buys Kevin Behrens' permissions plugins, and Behrens joins the team. Undisclosed February 2019 Source
Google News Initiative, Lenfest Institute, ConsenSys Newspack InvestmentPlatform Funding for Automattic's WordPress.com-based publishing platform for small and mid-sized newsrooms. $2.4M January 2019 Source
Elementor Layers WP AcquisitionTheme Elementor buys the Layers theme framework and makes its themes free. Undisclosed January 2019 Source
201811 dealsThe 2018 editions →
WPBeginner Growth Accelerator CaseProof and Formidable Forms InvestmentCompany First round of Syed Balkhi's fund takes stakes in the MemberPress maker and Formidable Forms. Undisclosed November 2018 Source
WP Engine Array Themes AcquisitionTheme WP Engine buys Mike McAlister's theme shop and the Atomic Blocks plugin, four months after StudioPress. Undisclosed October 2018 Source
Awesome Motive SeedProd AcquisitionPlugin John Turner's coming-soon plugin company becomes an Awesome Motive product in a full buyout. Undisclosed October 2018 Source
Sandhills Development WP Simple Pay AcquisitionPlugin The Stripe payments plugin joins the Easy Digital Downloads company, with Phil Derksen staying on. Undisclosed October 2018 Source
WPForms Pirate Forms AcquisitionPlugin WPForms buys ThemeIsle's contact form plugin to retire it and migrate its 300,000 users. Undisclosed September 2018 Source
Envato Placeit AcquisitionSaaS The ThemeForest owner buys the Mexican mockup and template tool, its first big step into North America. Undisclosed July 2018 Source
WP Engine StudioPress AcquisitionTheme WP Engine buys the maker of the Genesis Framework and gives Genesis to its hosting customers. Undisclosed June 2018 Source
Automattic Atavist AcquisitionPlatform Automattic buys the storytelling platform and its award-winning magazine, adding subscription tools. Undisclosed June 2018 Source
Liquid Web iThemes AcquisitionCompany The host buys the maker of BackupBuddy and iThemes Security in a cash deal, the seed of StellarWP. Undisclosed January 2018 Source
Silver Lake WP Engine InvestmentHosting Strategic growth investment as WP Engine passes $100M in annual recurring revenue. $250M January 2018 Source
UpdraftPlus Easy Updates Manager AcquisitionPlugin UpdraftPlus adds the update-control plugin, on nearly 200,000 sites, to its growing portfolio. Undisclosed January 2018 Source
20179 dealsThe 2017 editions →
WP Site Care WP Radius AcquisitionAgency The maintenance company buys a rival care-plan provider, growing its customer base by about 20%. Undisclosed December 2017 Source
maekit WP Remote AcquisitionSaaS Human Made sells its site management service, with 20,000 users, to the web design platform maekit. Undisclosed August 2017 Source
10up Lift UX AcquisitionAgency One of the largest WordPress agencies adds a Texas design and development studio. Undisclosed July 2017 Source
AJ Morris (ExchangeWP) iThemes Exchange AcquisitionPlugin iThemes hands its Exchange e-commerce plugin to AJ Morris to focus on BackupBuddy and Security. Undisclosed July 2017 Source
WPForms WP Mail SMTP AcquisitionPlugin Syed Balkhi's form builder buys the email deliverability plugin, then on 600,000+ sites. Undisclosed June 2017 Source
Imagely TeslaThemes AcquisitionTheme The NextGEN Gallery company buys a 68-theme club, its first move beyond photography products. Undisclosed June 2017 Source
9seeds Web Savvy Marketing theme store AcquisitionTheme The agency buys a store of 26 Genesis child themes from Rebecca Gill's Web Savvy Marketing. Undisclosed June 2017 Source
SIDE Capital Weglot InvestmentPlugin Seed round for the French multilingual plugin, a rare venture deal for a WordPress-first product. EUR 450K seed May 2017 Source
GoDaddy Sucuri AcquisitionSaaS GoDaddy buys the website security firm, which keeps operating under its own brand. Undisclosed March 2017 Source
20169 dealsThe 2016 editions →
GoDaddy Host Europe Group AcquisitionHosting GoDaddy buys the European host behind 123Reg and Heart Internet, its biggest move into Europe. $1.82B December 2016 Source
GoDaddy WP Curve AcquisitionAgency GoDaddy buys the WordPress small-jobs support service, its customers and part of its team. Undisclosed December 2016 Source
Flywheel Pressmatic AcquisitionSaaS Flywheel buys the local development app, makes it free and renames it Local by Flywheel. Undisclosed December 2016 Source
UpdraftPlus WP-Optimize AcquisitionPlugin The backup plugin team buys the database clean-up plugin to integrate it into UpdraftCentral. Undisclosed December 2016 Source
Podcast Motor Seriously Simple Podcasting AcquisitionPlugin Craig Hewitt's podcast production firm buys Hugh Lashbrooke's podcasting plugin; it later became Castos. Undisclosed December 2016 Source
GoDaddy ManageWP AcquisitionSaaS GoDaddy buys the multi-site management service, which keeps running independently. Undisclosed September 2016 Source
Awesome Motive Google Analytics by Yoast AcquisitionPlugin Syed Balkhi buys Yoast's analytics plugin, with over a million installs, and renames it MonsterInsights. Undisclosed April 2016 Source
Automattic Pressable AcquisitionHosting Automattic takes a majority stake in the managed WordPress host by buying CEO Vid Luther's shares. Undisclosed March 2016 Source
Modern Tribe GigPress AcquisitionPlugin The Events Calendar maker buys the performance listings plugin for musicians and keeps it free. Undisclosed March 2016 Source
201512 dealsThe 2015 editions →
Charlie Livingston Pro Plugin Directory AcquisitionMarketplace The aThemes founder buys Steven Gliebe's directory of more than 170 commercial WordPress plugins. Undisclosed December 2015 Source
Endurance International Group Constant Contact AcquisitionSaaS The owner of Bluehost and HostGator buys the email marketing company in an all-cash deal. $1.1B November 2015 Source
Undisclosed buyer Aesop Interactive AcquisitionPlugin Nick Haskins sells Aesop Story Engine, Editus and Story.am to an anonymous East Coast company. about $100K (reported) November 2015 Source
Credo Ventures VersionPress InvestmentPlugin Seed round for the Git-based version control plugin, led by Prague's Credo Ventures. $400K seed October 2015 Source
Nikhil Vimal Front End Registration and Login Forms AcquisitionPlugin Pippin Williamson sells his front-end login and registration plugin to agency owner Nikhil Vimal. Undisclosed October 2015 Source
Automattic WP Job Manager AcquisitionPlugin Mike Jolley sells his job board plugin to Automattic, which he had joined with the WooThemes deal. Undisclosed June 2015 Source
Madison Dearborn Partners Liquid Web InvestmentHosting Private equity growth investment in Liquid Web, with Jim Geiger replacing founder Matthew Hill as CEO. Undisclosed May 2015 Source
Automattic WooThemes AcquisitionCompany Automattic buys the maker of WooCommerce, bringing e-commerce and 55 staff under the WordPress company. $30M+ (reported) May 2015 Source
Hummingbird Web Solutions CyberChimps AcquisitionTheme The Pune-based firm takes over CyberChimps' WordPress themes, plugins and services; founder Trent Lapinski steps down. Undisclosed May 2015 Source
GoDaddy Elto AcquisitionMarketplace GoDaddy buys a marketplace matching small businesses with web pros and folds it into GoDaddy Pro. Undisclosed April 2015 Source
North Bridge Growth Equity WP Engine InvestmentHosting Follow-on round taking WP Engine's total funding to $41.2M, aimed at expansion in Europe. $23M March 2015 Source
Human Made Sennza AcquisitionAgency The UK enterprise agency buys an Australian WordPress shop, which becomes Human Made Australia. Undisclosed February 2015 Source
201418 dealsThe 2014 editions →
Automattic Code for the People AcquisitionAgency Acqui-hire of the six-person UK agency into WordPress.com VIP to serve European clients; the agency brand was retired. Undisclosed November 2014 Source
WebDevStudios Maintainn AcquisitionAgency WebDevStudios bought the maintenance firm founded by ex-employee Shayne Sanderson, making it its in-house support arm. Undisclosed October 2014 Source
Linseed Capital, Lightbank, Hyde Park Venture Partners Flywheel InvestmentHosting Seed round for the designer-focused managed WordPress host, a year after it opened to the public. $1.2M seed September 2014 Source
Automattic Parka (BruteProtect) AcquisitionPlugin All seven Parka staff joined Jetpack, and BruteProtect's paid login protection was made free and folded into Jetpack. Undisclosed August 2014 Source
WP Site Care Audit WP AcquisitionAgency The maintenance company bought the SEO audit service; owner Rob Neu became its director of digital strategy. Undisclosed August 2014 Source
Crowd Favorite Forty AcquisitionAgency Letter of intent for the six-person Arizona UX and design agency to join Crowd Favorite in a stock purchase. Undisclosed June 2014 Source
Westwerk Press75 AcquisitionTheme The Minneapolis agency behind WerkPress bought Jason Schuller's video theme shop after a Flippa auction failed to sell it. Undisclosed June 2014 Source
Michael Oeser (DER PRiNZ) ThemeShift AcquisitionTheme The German theme maker bought ThemeShift from founder Simon Rimkus and planned to move his own themes onto it. Undisclosed June 2014 Source
Insight Venture Partners, True Ventures, Chris Sacca Automattic InvestmentCompany Automattic's first primary round since 2008, at a reported $1.16B valuation; Endurance also invested. $160M Series C May 2014 Source
Automattic Scroll Kit AcquisitionSaaS The visual page builder's founders joined WordPress.com's product team and Scroll Kit itself was shut down. Undisclosed April 2014 Source
Sandin Holdings, Bullinger Enterprises CoSchedule InvestmentPlugin Angel round for the WordPress editorial calendar plugin, with matching funds from the North Dakota Development Fund. $500K April 2014 Source
Automattic Longreads AcquisitionMedia Automattic bought the long-form story curation service, founded in 2009, promising to keep serving its community. Undisclosed April 2014 Source
Syed Balkhi ThemeLab AcquisitionTheme WPBeginner's founder bought Leland Fiegel's theme site in a 2013 deal made public in April and turned it into a commercial theme shop. Undisclosed April 2014 Source
Devin Price DevPress AcquisitionTheme Tung Do sold the WordPress theme club through Flippa; the buyer was later named as Devin Price. $14,000 April 2014 Source
Autodesk Creative Market AcquisitionMarketplace The AutoCAD maker bought the design asset marketplace, which sold GPL WordPress themes alongside fonts and graphics. Undisclosed March 2014 Source
Joost de Valk WPForce.com AcquisitionMedia The WordPress SEO plugin author bought the WordPress news and business directory site from founder Jonathan Dingman. Undisclosed February 2014 Source
Undisclosed angel investor BruteProtect InvestmentPlugin Seed round for the brute-force login protection service, which formed parent company Parka LLC; Automattic bought it in August. Undisclosed February 2014 Source
North Bridge Growth Equity WP Engine InvestmentHosting Growth round for the managed WordPress host, aimed at new products and enterprise customers. $15M January 2014 Source
201313 dealsThe 2013 editions →
10up Brainstorm Media AcquisitionAgency The eight-person WordPress agency led by Paul Clark and Taylor Aldridge joined 10up, taking it to about 50 staff. Undisclosed December 2013 Source
iThemes Better WP Security AcquisitionPlugin iThemes hired Chris Wiegman and took over his plugin, downloaded 1.2 million times; it was relaunched as iThemes Security. Undisclosed December 2013 Source
VeloMedia Crowd Favorite AcquisitionAgency Agreement to buy Alex King's enterprise WordPress agency, closed in February 2014; the combined firm kept the Crowd Favorite name. Undisclosed November 2013 Source
GoDaddy Media Temple AcquisitionHosting GoDaddy bought the Los Angeles host for web designers and developers and kept it running as a separate business. Undisclosed October 2013 Source
Press Up WPShout AcquisitionMedia Founder Alex Denning sold the WordPress tutorial site to Fred Meyer and David Hayes of Press Up and stayed on as an adviser. Undisclosed October 2013 Source
Automattic Cloudup AcquisitionSaaS The file-sharing service from the LearnBoost team, including Guillermo Rauch, joined to work on WordPress.com media. Undisclosed September 2013 Source
Tiger Global, ICONIQ Capital Automattic InvestmentCompany A second Tiger-led secondary, buying shares from early investor Polaris, which kept about a third of its stake. $75M secondary September 2013 Source
Page.ly BlogDroid AcquisitionHosting All-cash purchase of a smaller rival, reported as the first time one managed WordPress host bought a competitor. Undisclosed June 2013 Source
Automattic Poster AcquisitionPlatform Poster's developer Tom Witkin joined the WordPress mobile team and the iOS WordPress client was pulled from the App Store. Undisclosed June 2013 Source
Tiger Global Automattic InvestmentCompany Tiger Global bought about $50M of Automattic stock from early investors and employees; the company raised no new money. $50M secondary May 2013 Source
Endurance International Group Mojoness (Mojo Themes) AcquisitionMarketplace EIG bought the company behind the Mojo Themes and Mojo Code marketplaces to sell add-ons through its hosting brands. Undisclosed March 2013 Source
Automattic Simperium AcquisitionPlatform Automattic bought the Y Combinator startup behind the Simplenote app and its data-sync service, keeping both running. Undisclosed January 2013 Source
20122 dealsThe 2012 editions →
Automattic (VaultPress) Code Garage AcquisitionSaaS VaultPress took over the WordPress backup and security service, and co-founder Peter Butler joined Automattic. Undisclosed December 2012 Source
Endurance International Group HostGator AcquisitionHosting Put HostGator under the same owner as Bluehost, two of the most common hosts for WordPress sites. $225M (reported) June 2012 Source
20113 dealsThe 2011 editions →
Silverton Partners, Automattic WP Engine InvestmentHosting First round for the managed WordPress host; Automattic's strategic stake came with WP Engine launching its VIP hosting partner program. $1.2M Series A November 2011 Source
Automattic, 500 Startups OwnLocal InvestmentSaaS Automattic's first investment in an outside company, an Austin startup building online tools for local newspapers. Undisclosed October 2011 Source
KKR, Silver Lake, Technology Crossover Ventures GoDaddy InvestmentHosting Private equity buyout of the biggest domain registrar and a major WordPress host; founder Bob Parsons kept a minority stake. $2.25B (reported) July 2011 Source
20104 dealsThe 2010 editions →
Copyblogger Media StudioPress MergerTheme The Genesis theme shop merged with Brian Clark's Copyblogger businesses to form Copyblogger Media LLC; billed as a merger, not a sale. Undisclosed September 2010 Source
Ryan Imel WPCandy AcquisitionMedia Ryan Imel took over the dormant WordPress news site and relaunched it with a new design. Undisclosed August 2010 Source
Automattic Plinky AcquisitionSaaS Automattic bought the daily writing-prompt service from Thing Labs, maker of Brizzly; its only acquisition of 2010. Undisclosed June 2010 Source
Shareaholic SexyBookmarks AcquisitionPlugin Shareaholic bought the social sharing plugin, downloaded more than 200,000 times, keeping its main author involved. Undisclosed April 2010 Source
20093 dealsThe 2009 editions →
Joost de Valk The WordPress Podcast AcquisitionMedia Joost de Valk bought the name and rights to Charles Stricklin's show, planning to merge it with his Press This podcast. Undisclosed December 2009 Source
Automattic After the Deadline AcquisitionSaaS Automattic bought the context-aware spelling and grammar checker in July 2009, then released its technology under the GPL. Undisclosed September 2009 Source
Automattic blo.gs AcquisitionSaaS Yahoo handed the blog update-tracking service to Automattic, which promised continuity for its users. Undisclosed April 2009 Source
20084 dealsThe 2008 editions →
Automattic PollDaddy AcquisitionSaaS The Irish poll and survey service went live on 4.4 million WordPress.com blogs on announcement day; later renamed Crowdsignal. Undisclosed October 2008 Source
Automattic IntenseDebate AcquisitionSaaS The hosted comment system stayed platform-agnostic while its ideas fed into WordPress, WordPress.com and Gravatar. Undisclosed September 2008 Source
Automattic BuddyPress AcquisitionPlugin Automattic hired creator Andy Peatling and took the WordPress MU social networking plugins under its wing; an acqui-hire. Undisclosed March 2008 Source
Polaris Venture Partners, True Ventures, The New York Times Company Automattic InvestmentCompany Series B led by existing investors, with the New York Times as a new backer; Mullenweg chose funding over selling the company. $29.5M January 2008 Source
20071 dealThe 2007 editions →
Automattic Gravatar AcquisitionSaaS Automattic's first acquisition; the avatar service moved onto WordPress.com infrastructure and its paid features became free. Undisclosed October 2007 Source
20061 dealThe 2006 editions →
Polaris Venture Partners, Blacksmith Capital, Radar Partners Automattic InvestmentCompany Automattic's first outside round, with CNET also in, raised to keep WordPress.com and Akismet stable as they grew. $1.1M (reported) April 2006 Source